A Study of Consumer Buying Behavior for Branded Apparels in Gurgaon City
What shapes the way people in Gurgaon buy branded clothing, and how much do promotional offers sway that decision? This study sets out to understand the buying behaviour of regular purchasers of branded apparel in the city, looking closely at the various factors that lie behind their choices and the pull of promotions.
The research is descriptive, drawing on primary data from 144 respondents through a questionnaire, supported by secondary material gathered from websites, journals, and books. To meet its objectives, it applies chi-square analysis alongside descriptive statistics for the demographic profile, testing how the various influencing factors and promotional activities relate to the actual purchase behaviour of branded-apparel buyers in the city.
The study concludes that there are significant relationships between a consumer's age and where they choose to buy, between the various influencing factors and their purchase plans, and between satisfaction levels and branded purchases. Together these point to a buying process in which demographics, influences, and satisfaction are closely and consistently connected for branded-apparel shoppers.
Focusing on regular branded-apparel buyers in Gurgaon, this study examines the factors behind purchase decisions and the pull of promotional offers. Using chi-square analysis on 144 questionnaire responses, it finds significant relationships between age and place of buying, between influencing factors and purchase plans, and between satisfaction levels and branded purchases.
- The study investigates the buying behaviour of regular purchasers of branded apparel in Gurgaon, examining the various factors that affect their decisions and the impact of promotional activities.
- It is descriptive in nature, drawing primary data from 144 respondents via questionnaire and secondary data from websites, journals, and books, with chi-square analysis and descriptive statistics for demographics.
- Findings show a significant relationship between a consumer's age and their place of buying, and between the various influencing factors and the purchase plans that they ultimately form.
- The study also finds a significant relationship between satisfaction levels and branded purchases, suggesting that demographics, influences, and satisfaction are closely linked in apparel buying.
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