Know which marketing is working, and which is just spending.
Whether you run a B2B firm or a D2C brand, our marketing consulting services start with a marketing audit: where your budget goes, what it returns and what to fix first. Then we keep whoever runs your media accountable, quarter after quarter.
Growth that lasts is built, not bought.
A campaign spikes, then stops. Growth that lasts builds on itself. Full funnel marketing does three jobs, and we measure every one: win the right customers, turn interest into revenue, and keep the customers you've already paid for.
Movement i
Acquire
Bring in the right customers from the channels that actually pay back, with a B2B lead generation strategy or D2C acquisition plan that fits how your buyers buy.
Movement ii
Convert
Turn the interest you already have into revenue. This is where most growth quietly leaks away.
Movement iii
Retain
Retention marketing that keeps and grows the customers you've won, so every new cycle starts from a higher base.
Where growth quietly leaks.
Growth rarely stalls for one reason. It leaks in places a dashboard hides. These are the five we're asked about most, and what each one is quietly costing you.
“We spend more on marketing every year, and growth has flattened.”
The channels that built you are saturated. Each new round of spend buys less than the last, and paid media is propping up a number that should be growing on its own. Sales dip every time the ads pause.
“We're on five channels and can't say which one actually pays.”
Tracking broke, the platforms all claim the same sale, and budget moves on habit instead of results. Nobody can say for sure which channel is earning its keep.
“Every new customer costs us more than the last one.”
Customer acquisition cost creeps up quarter after quarter. Ad prices rise, audiences tire, and the same budget brings in fewer customers than it did a year ago.
“We keep paying to win new customers while the old ones quietly leave.”
Acquisition gets the budget and retention gets the leftovers, even though keeping a customer is usually the best return in the business.
“We've changed agencies twice, and nothing has really changed.”
Everyone is busy, but nobody owns whether the pieces add up to growth. A new agency brings new reports, not new results.
Audit. Plan. Oversee.
Three phases. We audit what's running, plan what comes next, and keep it on track. Advisory throughout: your team or your agency runs the media, never us.
Marketing audit
A marketing audit shows where your budget goes, what it returns and what to fix first. We look at where growth comes from, whether your numbers can be trusted and where customers drop away. It isn't a pitch for more of our services: we have none to sell you.
- Growth engine review
- Measurement and attribution audit
- Digital marketing audit across channels
- Funnel and retention leak map
- Media audit and spend efficiency
Plan
We design the plan: where growth will come from, which channels to build or cut, and how you'll measure it. When budgets get tight, you'll know exactly what's safe to cut. It arrives as a roadmap, ordered by return.
- Growth model
- Channel mix: what to build and what to cut
- Measurement framework and dashboard spec
- Retention and lifecycle plan
- Prioritised roadmap, with expected impact
Oversee
We keep it on track: a regular review rhythm, clear rules for what to scale and what to stop, and triggers to move budget, all against one dashboard your team and your agency both work from. The results stay accountable, quarter after quarter.
- Review rhythm and scale-or-stop rules
- A shared, maintained results dashboard
- Budget reallocation triggers
- Quarterly re-audit and leadership brief
What we do, and what we never do.
From a founder running their first campaigns to a team running ads in several countries, the approach holds. What changes is the scale, not the standard.
A straight answer on what's working and what isn't.
A growth plan your team can run.
Numbers you can trust behind every recommendation.
An independent check on your agency.
Run your ads or your accounts.
Take a cut of your media spend.
Hand you dashboards nobody trusts.
Sell you growth you have to keep renting.
What You'll KnowIf you can't measure it, you can't manage it. And if you can't manage it, it isn't growth, it’s spend.
Where growth comes from.
The channels that actually pay back, separated from the ones that only look good in a report.
What to spend next.
Your next marketing budget placed on results, not habit or the loudest voice in the room.
What to fix first.
The leak costing you most, named and sized, so the work starts where the return is.
What's safe to cut.
The spend you can pull back without losing sales, so a tight quarter doesn't mean guessing.
What to keep paying for.
What's working, proven against a clear target, not kept on because it always ran.
When growth runs on its own.
The point where repeat customers and word of mouth carry more of the load, and paid spend can come down.
Growth you build, or growth you rent.
For a decade, growth marketing meant more. More channels, more spend, more dashboards. The chart went up and to the right, and few asked whether the line was bought or built. While attention was cheap, the difference hardly mattered.
It matters now. Ads cost more, the tracking that measured them broke, and more buying happens in places that never send a click. The businesses that win the next decade won't be the ones that spend the most. They'll be the ones that can still tell what's working, and do more of it. Rented growth stops the day you stop paying. Growth you've built keeps running.
Dromley treats revenue marketing as one joined-up system, not a string of campaigns. We audit before we touch anything, plan so every part can be measured, and oversee it so the numbers never go stale. We don't run your media; we make your media accountable, priced and scoped for mid-market teams. Knowing your traffic went up isn't growth. Knowing why, and being able to do it again, is.
Your agency says it’s working. Let’s check.
Start with our marketing audit services: where your budget goes, what it returns and what to fix first. No brochure, no obligation, a real starting point.
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