Innovate to Dominate: AI and Sustainability in Business
Two forces now press on business at once: the rapid spread of artificial intelligence and allied technologies, and an urgent demand for sustainability in the face of climate change and social inequality. This edited volume sits deliberately at their intersection, asking how organisations can innovate for advantage and still do so responsibly.
Across twelve curated chapters, contributors from different institutions, regions, and sectors examine how AI and related technologies reshape consumer behaviour, big data decision-making, personalised digital marketing, e-commerce, blockchain transparency, and the gig economy, alongside the public policy and governance needed to keep digital transformation aligned with inclusive, sustainable growth. The authors draw on empirical research, case analysis, theoretical modelling, and policy review.
What sets the collection apart is its effort to bridge academic theory and business practice, grounding its arguments in real-world cases rather than abstraction. It foregrounds leadership, digital ethics, and organisational adaptability as conditions for future-ready models, addressing students, faculty, founders, business leaders, consultants, and policymakers alike.
Innovate to Dominate gathers twelve chapters at the meeting point of artificial intelligence and sustainability, examining how technologies from big data to blockchain reshape consumer behaviour, marketing, e-commerce, and the gig economy. Its through-line is responsible innovation: pairing competitive advantage with ethics, social equity, and environmental stewardship, and bridging academic theory with grounded business practice.
- The volume is built around a single intersection, AI-driven innovation and sustainability, arguing that organisations must pursue not only competitive advantage but responsible innovation grounded in ethics, social equity, and environmental stewardship.
- Its twelve chapters span AI and consumer behaviour, big data decision-making, personalised marketing, the future of e-commerce, blockchain transparency, and the gig economy, offering a wide-angle view of digital business transformation.
- Contributors apply varied methods, empirical research, case analysis, theoretical modelling, and policy review, and the collection deliberately bridges academic theory with business practice through real-world cases rather than purely conceptual argument.
- The book frames leadership, digital ethics, and organisational adaptability as conditions for future-ready business models, addressing students, faculty, business leaders, startup founders, consultants, and government officials navigating volatile, technology-driven markets.
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