Study of Internet Banking Usage: Elderly vs Youth
Internet banking has spread rapidly, but how differently do younger and older customers actually take it up, and which group finds it more useful in practice? This study addresses a gap in the research, which has rarely examined the determinants of uptake and avoidance of internet banking among youth and elderly customers.
Descriptive in design and using convenience sampling, the research compares the preferences of different age groups and asks whether internet banking or traditional banking delivers the better service. The data are analysed with a two-sample Z-test together with one-way analysis of variance, in order to test for meaningful differences between the age groups and between the two distinct modes of banking being compared here.
The findings point to a relationship between customers' experience of online banking and their experience of traditional banking, and to a further relationship between how many years a customer has used online banking and their overall adoption of it. Together these results give banks a clearer sense of how experience and tenure shape engagement with internet banking across different age groups.
Internet banking adoption is compared across youth and elderly customers in this study, which addresses a gap in understanding what drives use and non-use. Using a descriptive design with a Z-test and analysis of variance, it finds a relationship between online and traditional banking experience, and between years of usage and online banking, clarifying how experience shapes engagement.
- The study addresses an under-examined question: what determines the uptake and avoidance of internet banking among youth and elderly customers, and how the preferences of these age groups compare.
- Descriptive in design and based on convenience sampling, the research analyses its data using a two-sample Z-test together with one-way analysis of variance to test differences between groups and banking modes.
- It also asks whether internet banking or traditional banking offers the better service delivery, framing the comparison around customer experience rather than technology features alone in each case.
- Findings indicate a relationship between experience of online and traditional banking, and between how many years someone has used online banking and their adoption of it, linking tenure to engagement.
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