MARKET RESEARCH & STRATEGY CONSULTING
Research is easy to buy. Knowing what to do with it isn’t.
Market research and strategy consulting for mid-market B2B, B2C and D2C businesses. We find out what your market and customers are really telling you, turn it into a clear plan, and stay on to help you put it into action.
Six market research services, one team.
From sizing a market to understanding who buys and growing your share of it, our market research services are grouped by the question you are trying to answer. Start with one, or combine them into a single project.
Market Opportunity & Sizing
How big is the market, and is it worth going after?
Market sizing and feasibility, so you know the real size of the prize before you commit budget.
MARKETS · WE MEASURE
Market Opportunity & Sizing
Market sizing tells you how big your market really is, how much of it you can reach, and whether it is worth the budget. A manufacturer looking at a new region, a services firm eyeing a new sector or a consumer brand weighing a new city or country would each learn how many buyers fit, where they buy today and what share is realistic in year one, before spending anything. The full page shows how we size a market, step by step.
B2B firms eyeing a new region or sector, D2C and consumer brands testing a new country or category, and owners who want a clear go or no-go before they commit budget
How big the market is and how much you can realistically reach, where demand is heading, what could get in the way, and a straight answer on whether to go in, wait or walk away.
Market Opportunity & SizingCompetitive Intelligence & Benchmarking
Who are you really up against, and why are they winning?
Competitor analysis, benchmarking and win-loss, so you know where you can beat them.
MARKETS · WE MEASURE
Competitive Intelligence & Benchmarking
Competitor analysis shows who you are really up against, how they win and where they are weak, so you can take back the deals you should be winning. A tool can show you what a rival has published; it cannot tell you why buyers are choosing them, what their price cut means for your margin or which move to make next. That is the job of a competitive intelligence firm, and it is where we sit: above your sales and marketing teams, with no tool to sell you. The full page covers the five competitor questions we are asked most often.
Sales and marketing teams losing deals to the same rivals, brands in crowded categories, and owners who suspect a competitor knows something they don’t
Who you are really competing with, how you compare on price, product and positioning, why deals are won and lost, and where you can stand apart.
Competitive Intelligence & BenchmarkingCustomer Insights & Segmentation
Who should you be selling to, and why aren’t they buying or coming back?
Customer segmentation and ideal customer profiles, built from your real buyers.
CUSTOMERS · WE LISTEN
Customer Insights & Segmentation
Customer segmentation shows which customers actually make you money, who to go after next and why others drift away. There is no single best method: the segments that pay off usually blend what people buy, why they buy and what they are worth to you, rather than age or company size alone. The full page walks through the five ways we look at your customers.
B2B teams tired of chasing the wrong leads, D2C and consumer brands whose customers buy once and vanish, and businesses sharpening their ideal customer profile
Your most valuable segments and ideal customer profile, what buyers need and how they choose, where people drop out of the journey, and who is quietly slipping away.
Customer Insights & SegmentationBrand Tracking & Demand
Do the right people know you, and pick you before they shop?
Brand tracking and demand generation strategy, so you build demand instead of only buying clicks.
CUSTOMERS · WE LISTEN
Brand Tracking & Demand
Brand tracking measures whether the right people know you, trust you and pick you over your rivals, and whether that is growing over time. It follows awareness, consideration, perception and share of search, and for most growing brands a check every quarter is enough to spot a shift before it shows up in sales. The full page explains the five brand questions we track and how they feed demand.
Brands whose sales dip every time the ads pause, marketing teams asked to show that brand spend is working, and owners who want growth that doesn’t rest on paid clicks alone
Brand awareness, consideration and perception, share of search and share of voice against your rivals, and a demand generation strategy you can measure.
Brand Tracking & DemandMarket Strategy & Go-to-Market
You know there’s a market. How do you get in and win?
Go-to-market consulting: which markets, in what order, how to enter and how to launch.
GROWTH · WE ENGINEER
Market Strategy & Go-to-Market
Our go-to-market consultancy helps you choose which markets to enter, in what order, how to get in and how to launch, then tests the plan before the budget goes out. It covers your route to market as well: the channels, partners and distributors that will actually get your product in front of buyers. The full page shows the six things we work through before any launch goes live.
Companies entering a new country or segment, teams launching a new product, and owners who need a business case their investors and lenders will back
Which markets to enter and when, the entry route and business case, the go-to-market and launch plan, and the risks and local details that could trip you up.
Market Strategy & Go-to-MarketGrowth & Revenue Marketing
Which marketing is working, and which is just spending?
Marketing audits, lead generation and retention, with an independent eye on your agencies.
GROWTH · WE ENGINEER
Growth & Revenue Marketing
A marketing audit shows which of your marketing pays back and which is just spending. It usually looks at channels, spend, tracking, messaging and the customer journey, and the cost depends on how many channels and markets are in scope; ours is priced for mid-market teams. Because we never run your media, the advice has no stake in your spend. The full page covers how we audit, plan and oversee.
Owners watching marketing costs rise while growth stalls, B2B and D2C teams unsure which channel really pays, and businesses that want an independent check on their agency
A full marketing audit, where to put the next budget, lead generation and retention plans, and ongoing oversight of the agencies running your campaigns.
Growth & Revenue MarketingResearch, strategy and follow-through, from one team.
Most firms either do the research or write the strategy. We do both, then stay on to help you put it into action, so you are never left holding a report nobody knows what to do with.
We look before we advise.
Every project starts by finding out what is really happening in your market, with your customers and against your rivals.
Clear priorities, plain words.
The findings become a plan that says where to focus, what to change and what to stop, written so your team knows what to do next.
We stay on while it happens.
We help put the plan into action by building the models, running the fieldwork, and briefing and overseeing your agencies.
How we work, on every project
Six promises that hold whatever the question and whoever the client, from a first market check to a multi-country launch.
Every finding has a source.
Each finding points back to where it came from, so you can check it yourself. If we can't back a point up, it doesn't go in the report.
You see where it came from.
Trade records, industry reports, government data and customer interviews are listed, dated and linked, so any figure can be checked in minutes.
Assumptions in the open.
Where we estimate, we say so and show how we got there. Nothing important is tucked away in a footnote.
Three scenarios, not one guess.
A best case, a likely case and a cautious case run side by side, and a recommendation has to hold up in all three before it reaches you.
Built to be questioned.
We test our own findings hard before you see them. If a recommendation can't stand up to a tough question from your team or your investors, it goes back for more work.
Useful long after the handover.
We stay in touch as your market moves and revisit the advice when things change. The work doesn't end with the final presentation.
Research, strategy and follow-through, from one team.
Most firms either do the research or write the strategy. We do both, then stay on to help you put it into action, so you are never left holding a report nobody knows what to do with.
We look before we advise.
Every project starts by finding out what is really happening in your market, with your customers and against your rivals.
- Real research, not guesswork
- Markets properly sized
- Rivals mapped
Clear priorities, plain words.
The findings become a plan that says where to focus, what to change and what to stop, written so your team knows what to do next.
- Priorities in order
- Sized to your budget
- No jargon, no filler
We stay on while it happens.
We help put the plan into action by building the models, running the fieldwork, and briefing and overseeing your agencies.
- The same senior team throughout
- Agencies briefed and held to account
- Checked against real results
Before and After
Easy to sound right in a meeting. Harder to still be right after it.
Most market sizing I’ve seen arrives pre-decided, built to confirm what someone already wanted to hear. Dromley’s version was the first that survived me actually trying to break it apart line by line.
Big-firm rigour without the big-firm bloat. Senior-led, sourced at origin, and priced for a company that can’t spend a fortune to learn whether a market is real. That combination is genuinely hard to come by.
I’ve sat through a lot of competitor benchmarking that told me what everyone already does. Dromley’s version told me what to actually do differently, the part every other report I’ve read leaves out.
What stood out was that the diligence didn’t stop at one deliverable. From patient data to planning to the questions our team hadn’t thought to raise, the same care showed up everywhere. That is what earned my trust, not one report.
I’ve moved through sales, operations and strategy roles, and most growth work reads great in a deck and falls apart on the ground. Dromley’s read held up against real operating constraints, and that is what actually got the plan approved.
My customer acquisition cost kept climbing and more spend wasn’t fixing it. Dromley found the actual leak sitting between acquisition and retention, the part everyone skips past. What I run against now is a system, not a campaign.
Questions to ask before you hire a market research firm.
What growing B2B, B2C and D2C businesses usually want to know before working with Dromley Intelligence.
The firm
Dromley Intelligence is a market research and strategy consulting firm. We find out how big your market is, who your best customers are, what your rivals are doing and how your brand is seen, then turn it into a plan for where to grow and stay on to help put it into action.
Most firms stop at the research or jump straight to strategy. We cover both, and because we sell no software and take no cut of media spend, our advice has no stake in what you buy.
Who we serve
Mid-market usually means businesses past the startup stage but well short of the global giants, often with an owner or a small leadership team signing off the spend. Definitions vary by country, so we go by stage and ambition rather than a fixed line.
That is who we are built for: B2B firms, consumer and D2C brands, B2B2C businesses and services companies that want the depth of a big research house at a price that makes sense for a growing business.
Dromley works across fast-growing categories such as quick commerce, D2C consumer, healthtech, edtech, EV and clean mobility, climate, defence and space tech, and generative AI, alongside established sectors including FMCG, pharma, automotive, retail, and telecom.
Our methods work across sectors, so the approach adapts to your category instead of starting from scratch each time.
Cost and how it works
One team takes your question from start to finish: research first, then a clear plan, then hands-on help putting it into action.
We size the market, get to know the buyer and size up the competition before recommending anything. The same senior people who did the research write the plan and stay on through rollout, so nothing gets lost in a handover.
Yes. Every project is scoped to what you need, so market research, business strategy consulting or hands-on support can each be bought on its own.
Most clients start with one focused question and add more once the first answers pay off.
It depends on the question, how many markets are involved, and whether we need fresh fieldwork such as customer interviews and surveys or can build on what already exists. A single focused question costs far less than a multi-country study.
Every Dromley project is priced for mid-market budgets and quoted up front after a short briefing call, so you know the full cost before any work starts.
Yes, and it is often the best place to start. We use your sales figures, customer records and your team's know-how, and only add new research where the picture has gaps, so you are not paying to learn what you already know.
What comes back is one view your team helped build and is ready to act on.
A plan you can act on, not a report that needs translating. You get the market sized, the buyer understood and the competition mapped, with a clear recommendation on what to do next and why.
The slides are a by-product. What matters is that your team knows exactly where to put its time and money.
Standards & reach
Every finding points to a named source you can check, and every assumption is shown rather than hidden.
We work through a best case, a likely case and a cautious case instead of a single forecast, and test the findings against the toughest questions your team or investors might ask. If a recommendation doesn't hold up, it goes back for more work before it reaches you.
Yes. Our research methods work in any market, and we take on projects for companies around the world.
For international projects, the research is grounded in the market you are entering, its rules, its competitors and how buyers there actually behave, rather than a one-size-fits-all global template.
Customers leaving, rivals winning deals, marketing costing more every month? Let’s find out which one to fix first.
Bring us the real question. We’ll come back with how we’d approach it. Not a brochure. A starting point.
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