Signals · Research
Publications
Peer-reviewed research on marketing strategy, consumer behavior, and business transformation. Academic insights translated into executive action.
Working Paper
Impact of Internet of Things (IoT) on Supply Chain Management and Its Benefits in Tourism Industry
Asif, S., Saini, N., Singh, K., & Yadav, S. · Zenodo, 2021
Connected devices are reshaping how industries link physical objects to digital systems, and tourism is no exception. This paper examines what the Internet of Things means for supply chain management in the tourism industry, where the link between connected…
Journal
Teenagers’ Attitude Towards Luxury Apparel: Gender Perspective
Asif, S., & Kaushik, T. · Asian Journal of Multidimensional Research, 2021
Do teenage boys and girls really shop differently for branded clothing, or do we simply assume that they do? This study tests that assumption directly, examining how adolescents’ demographics shape their buying decisions for branded apparel and how awareness,…
Journal
Analyzing the Role of Digital Marketing, Green Marketing, and CSR Policy in Brand Development: A Study of Retail Companies in India
Asif, S., Sharma, P., & Gorakhnath, I. · Journal of Positive School Psychology, 2022
How much do green marketing, corporate social responsibility, and digital marketing actually contribute to building a retail brand in India? This study takes up that question at a time when green practices and CSR are widely discussed but unevenly applied…
Journal
The Influence of Online Marketing on Start-ups
Garg, S., Asif, S., Yadav, S., & Kaushik, T. · International Journal of Health Sciences, 2022
Plenty of research shows that online marketing shapes how startups grow, but almost all of it looks through the eyes of the companies. This study deliberately switches sides, asking how consumers themselves are affected by the online and digital tools…
Working Paper
Analysis of Marketing Strategies Adopted by Travel Agencies to Promote Community-Based Tourism: A Case Study of Garhwal Region, Uttarakhand
Saini, N., & Asif, S. · Zenodo, 2022
Tourism is a major social and economic activity, but the rural communities that host much of it are social-ecological systems under growing strain from global environmental change. This study approaches community-based tourism in the Garhwal region as a possible…
Book Publication
Impact of Internet of Things (IoT) on Supply Chain Management and Its Benefits in Tourism Industry
Connected devices are reshaping how industries link physical objects to digital systems, and tourism is no exception. This paper examines what the Internet of Things means…
Book Publication
Teenagers’ Attitude Towards Luxury Apparel: Gender Perspective
Do teenage boys and girls really shop differently for branded clothing, or do we simply assume that they do? This study tests that assumption directly, examining…
Book Publication
Analyzing the Role of Digital Marketing, Green Marketing, and CSR Policy in Brand Development: A Study of Retail Companies in India
How much do green marketing, corporate social responsibility, and digital marketing actually contribute to building a retail brand in India? This study takes up that question…
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