What industries and markets does Dromley's research cover?

Dromley's published research spans market opportunity, competitive landscape, customer intelligence, brand and demand dynamics, go-to-market strategy, and growth marketing across B2B mid-market sectors. Each publication is grounded in primary research methodology and designed for strategy and marketing decision-makers.

How can B2B companies use Dromley's market intelligence publications?

Dromley's publications provide validated frameworks, sector benchmarks, and evidence-based strategic perspectives. They inform go-to-market decisions, brief internal teams, and provide market context before commissioning a bespoke research engagement.

What makes Dromley's research methodology different from standard market reports?

Dromley's research integrates primary data collection with strategic synthesis — every publication reflects fieldwork, not secondary source aggregation. The analytical frameworks applied are the same ones used in Dromley's advisory engagements, making publications and advisory work part of a single coherent intelligence architecture.

How can I commission bespoke research from Dromley?

Bespoke research engagements begin with Dromley's evaluate process at dromley.com/evaluate. After a scoping conversation, Dromley proposes a research design, methodology, and timeline tailored to your specific market intelligence question.

Signals · Research

Publications

Peer-reviewed research on marketing strategy, consumer behavior, and business transformation. Academic insights translated into executive action.

Conference

Bridging the Human-AI Readiness Gap in Marketing: A Conceptual Synthesis and the HACR Framework

Asif, S., & Lalwani, S. · Market Research Society of India (MRSI), 2025

As artificial intelligence spreads through marketing, the hardest obstacle is turning out to be the team, not the technology. Despite heavy investment in advanced platforms, many organisations still struggle to weave AI into everyday decisions and workflows, and…

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AI readiness assessment research showing team capability rather than technology decides marketing AI adoption success

Book Chapter

The Social Media Effect on Luxury Consumption: Redefining Consumer Behavior in the Digital Age

Asif, S. · IGI Global Scientific Publishing, 2025

Luxury has always sold itself on scarcity and distance, the sense that not everyone can have it. Social media works the opposite way, putting high-end brands in front of vast audiences every day. This chapter asks what that constant visibility…

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Book

Sustainability, Resilience and Enterprise: Creating an Equitable Social Ecosystem

Kaushik, T., Girotra, R., Singh, S., Asif, S., & Yadav, S. · Bloomsbury Publishing India, 2023

The United Nations’ seventeen Sustainable Development Goals set a clear destination, but reaching them inside real businesses and communities is far harder than naming them. This edited book takes that implementation gap as its starting point, asking how…

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Three students in a lab-like room study charts and documents pinned to the wall while organizing stacks of boxes and a computer monitor on a table.

Patent

Guest Room Information Management System and Method

Bharti, S., Meshram, A. R., Banerjee, S., Asif, S., Saini, N., & Rana, P. · Indian Patent Office, 2022

Hotel guests routinely need to signal simple things, whether a room should be serviced, left undisturbed, or is unoccupied, yet the usual door hangers and phone calls are easy to miss. This patent application sets out a guest room information…

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Two men in a workshop test equipment at a lab bench, with tools hanging on a pegboard in the background.

Journal

Study of Internet Banking Usage: Elderly vs Youth

Asif, S. · Elementary Education Online, 2021

Internet banking has spread rapidly, but how differently do younger and older customers actually take it up, and which group finds it more useful in practice? This study addresses a gap in the research, which has rarely examined the determinants…

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A person with glasses sits at a large cluttered desk covered with papers, charts, and notebooks in a bright, airy office with tall windows behind them.

Group of people drawing and discussing plans at a table in a large storage warehouse filled with shelves and boxes.

Book Publication

AI in Strategic Talent Acquisition

Asif, S., Mathur, A., & Minz, N. K. · IGI Global Scientific Publishing, 2026

Recruitment is being rebuilt around artificial intelligence, but the same systems that promise faster, fairer hiring can also entrench the very biases they are meant to…

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Three students in a study room review worksheets and charts, with a wall full of posters above them and a desk lamp casting light on their work so they can plan a project.

Book Publication

IoT-enabled Customer Feedback System

Bhardwaj, I., Mathur, A., Chaudhary, S., Asif, S., Virk, N. K., & Bharti, V. · Indian Patent Office, 2025

This entry records a registered industrial design rather than a research paper or a functional patent, and that distinction shapes how it should be read. Design…

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AI and sustainability in business converge in Innovate to Dominate, featured in Dromley's publication library.

Book Publication

Innovate to Dominate: AI and Sustainability in Business

Asif, S., & Minz, N. K. (Editors) · Book Rivers, 2025

Two forces now press on business at once: the rapid spread of artificial intelligence and allied technologies, and an urgent demand for sustainability in the face…

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