Publications

Connected devices are reshaping how industries link physical objects to digital systems, and tourism is no exception. This paper examines what the Internet of Things means for supply chain management in the tourism industry, where the link between connected…

Do teenage boys and girls really shop differently for branded clothing, or do we simply assume that they do? This study tests that assumption directly, examining how adolescents’ demographics shape their buying decisions for branded apparel and how awareness,…

How much do green marketing, corporate social responsibility, and digital marketing actually contribute to building a retail brand in India? This study takes up that question at a time when green practices and CSR are widely discussed but unevenly applied…

Plenty of research shows that online marketing shapes how startups grow, but almost all of it looks through the eyes of the companies. This study deliberately switches sides, asking how consumers themselves are affected by the online and digital tools…

Tourism is a major social and economic activity, but the rural communities that host much of it are social-ecological systems under growing strain from global environmental change. This study approaches community-based tourism in the Garhwal region as a possible…