Signals · Research
Publications
Peer-reviewed research on marketing strategy, consumer behaviour, and business transformation. Academic insights translated into executive action.
s
A Study of Consumer Buying Behavior for Branded Apparels in Gurgaon City
Sarina Asif & Tanuja Kaushik
Foundational research on branded apparel purchasing patterns in emerging urban Indian markets using data from 144 respondents. Chi-square analysis reveals significant relationships between consumer age, purchasing…
Herd Consumption Behaviour of Indian Youth Towards Luxury Fashion Brands: The Mediating Role of FoMO
Asif, S. · Journal of Xidian University, 2020
Examines how Fear of Missing Out (FoMO) drives herd behavior in luxury fashion consumption among young Indians using Structural Equation Modeling. The findings illustrate why Indian…
Study of Internet Banking Usage: Elderly vs Youth
Asif, S. · Elementary Education Online, 2021
Comparative analysis of digital banking adoption patterns across generational demographics using two-sample Z-test and ANOVA. Findings indicate significant relationships between online banking experience, years of usage,…
Relationship Between Personality Trait, Emotional Intelligence, and Academic Performance
Asif, S., & Gorakhnath, I. · Elementary Education Online, 2021
Investigates correlations between psychological factors and academic success in higher education settings across different socioeconomic backgrounds. The study concludes that females demonstrate stronger self-awareness and emotional…
Book Publication
A Study of Consumer Buying Behavior for Branded Apparels in Gurgaon City
Foundational research on branded apparel purchasing patterns in emerging urban Indian markets using data from 144 respondents. Chi-square analysis reveals significant relationships between consumer age, purchasing…
Book Publication
Herd Consumption Behaviour of Indian Youth Towards Luxury Fashion Brands: The Mediating Role of FoMO
Examines how Fear of Missing Out (FoMO) drives herd behavior in luxury fashion consumption among young Indians using Structural Equation Modeling. The findings illustrate why Indian…
Decks are easy. Decisions are not.
Bring us the real question. We’ll come back with how we’d approach it. Not a brochure. A starting point.
Take the Next Step