What industries and markets does Dromley's research cover?

Dromley's published research spans market opportunity, competitive landscape, customer intelligence, brand and demand dynamics, go-to-market strategy, and growth marketing across B2B mid-market sectors. Each publication is grounded in primary research methodology and designed for strategy and marketing decision-makers.

How can B2B companies use Dromley's market intelligence publications?

Dromley's publications provide validated frameworks, sector benchmarks, and evidence-based strategic perspectives. They inform go-to-market decisions, brief internal teams, and provide market context before commissioning a bespoke research engagement.

What makes Dromley's research methodology different from standard market reports?

Dromley's research integrates primary data collection with strategic synthesis — every publication reflects fieldwork, not secondary source aggregation. The analytical frameworks applied are the same ones used in Dromley's advisory engagements, making publications and advisory work part of a single coherent intelligence architecture.

How can I commission bespoke research from Dromley?

Bespoke research engagements begin with Dromley's evaluate process at dromley.com/evaluate. After a scoping conversation, Dromley proposes a research design, methodology, and timeline tailored to your specific market intelligence question.

Signals · Research

Publications

Peer-reviewed research on marketing strategy, consumer behavior, and business transformation. Academic insights translated into executive action.

Working Paper

Unveiling the Dynamics of Startup Ecosystems: Key Drivers of Entrepreneurial Success

Verma, H., & Asif, S. · Zenodo, 2024

Why do some startup ecosystems consistently produce successful ventures while others struggle to gain momentum? This study tackles that question by mapping the forces that shape entrepreneurial success, focusing on how government support, incubation, regional…

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Dromley research maps government policy, incubation, and networks driving startup ecosystem success worldwide.

Working Paper

Exploring Trust and Security Concerns in Digital FMCG Purchases: Evidence from Indian Millennials

Pooja, & Asif, S. · Zenodo, 2024

Online grocery and everyday-goods shopping is booming in India, yet many millennials still weigh each purchase against nagging worries about trust and security. This qualitative study asks what actually convinces them to buy, and where those concerns make them…

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Dromley research reveals what builds millennial trust in digital FMCG shopping across Indian ecommerce platforms.

Working Paper

Waste to Wealth: Entrepreneurial Strategies for Sustainable Waste Management

Asif, S., & Minz, N. K. · Zenodo, 2024

Waste is usually treated as a cost to be disposed of, yet it can also become raw material for new ventures. This paper takes that reframing seriously, asking how entrepreneurship can turn waste management from a pressing environmental and socioeconomic…

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Dromley research shows how entrepreneurs turn waste management into sustainable value and lasting economic growth.

Marketing strategy consulting research on how social media reshapes luxury consumer perception and buying decisions

Book Publication

The Social Media Effect on Luxury Consumption: Redefining Consumer Behavior in the Digital Age

Asif, S. · IGI Global Scientific Publishing, 2025

Luxury has always sold itself on scarcity and distance, the sense that not everyone can have it. Social media works the opposite way, putting high-end brands…

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Food security and the sustainable development goals: how enterprises deliver energy, health and risk outcomes.

Book Publication

Sustainability, Resilience and Enterprise: Creating an Equitable Social Ecosystem

Kaushik, T., Girotra, R., Singh, S., Asif, S., & Yadav, S. · Bloomsbury Publishing India, 2023

The United Nations’ seventeen Sustainable Development Goals set a clear destination, but reaching them inside real businesses and communities is far harder than naming them. This…

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Best customer service in banking by age group: which benefits of online banking actually convert older customers.

Book Publication

Study of Internet Banking Usage: Elderly vs Youth

Asif, S. · Zenodo, 2021

Internet banking has spread rapidly, but how differently do younger and older customers actually take it up, and which group finds it more useful in practice?…

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