What industries and markets does Dromley's research cover?

Dromley's published research spans market opportunity, competitive landscape, customer intelligence, brand and demand dynamics, go-to-market strategy, and growth marketing across B2B mid-market sectors. Each publication is grounded in primary research methodology and designed for strategy and marketing decision-makers.

How can B2B companies use Dromley's market intelligence publications?

Dromley's publications provide validated frameworks, sector benchmarks, and evidence-based strategic perspectives. They inform go-to-market decisions, brief internal teams, and provide market context before commissioning a bespoke research engagement.

What makes Dromley's research methodology different from standard market reports?

Dromley's research integrates primary data collection with strategic synthesis — every publication reflects fieldwork, not secondary source aggregation. The analytical frameworks applied are the same ones used in Dromley's advisory engagements, making publications and advisory work part of a single coherent intelligence architecture.

How can I commission bespoke research from Dromley?

Bespoke research engagements begin with Dromley's evaluate process at dromley.com/evaluate. After a scoping conversation, Dromley proposes a research design, methodology, and timeline tailored to your specific market intelligence question.

Signals · Research

Publications

Peer-reviewed research on marketing strategy, consumer behavior, and business transformation. Academic insights translated into executive action.

Working Paper

Unveiling the Dynamics of Startup Ecosystems: Key Drivers of Entrepreneurial Success

Verma, H., & Asif, S. · Zenodo, 2024

Why do some startup ecosystems consistently produce successful ventures while others struggle to gain momentum? This study tackles that question by mapping the forces that shape entrepreneurial success, focusing on how government support, incubation, regional…

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Dromley research maps government policy, incubation, and networks driving startup ecosystem success worldwide.

Working Paper

Exploring Trust and Security Concerns in Digital FMCG Purchases: Evidence from Indian Millennials

Pooja, & Asif, S. · Zenodo, 2024

Online grocery and everyday-goods shopping is booming in India, yet many millennials still weigh each purchase against nagging worries about trust and security. This qualitative study asks what actually convinces them to buy, and where those concerns make them…

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Dromley research reveals what builds millennial trust in digital FMCG shopping across Indian ecommerce platforms.

Working Paper

Waste to Wealth: Entrepreneurial Strategies for Sustainable Waste Management

Asif, S., & Minz, N. K. · Zenodo, 2024

Waste is usually treated as a cost to be disposed of, yet it can also become raw material for new ventures. This paper takes that reframing seriously, asking how entrepreneurship can turn waste management from a pressing environmental and socioeconomic…

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Dromley research shows how entrepreneurs turn waste management into sustainable value and lasting economic growth.

Person with orange beanie studying at a large wooden desk covered in documents and books, in a ornate room lit by warm sunset light behind blinds

Book Publication

Herd Consumption Behaviour of Indian Youth Towards Luxury Fashion Brands: The Mediating Role of FoMO

Asif, S. · Zenodo, 2020

Indian youth are known to spend heavily on luxury branded products, often well beyond what they strictly need. This study asks why that collective splurging happens,…

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Energy audit consulting research on institutional building efficiency and sustainability performance, Dromley

Book Publication

Energy Audit Report of G.D. Goenka University

Asif, S., Sharma, P., & Gorakhnath, I. · Central European Management Journal, 2022

Institutional and commercial buildings consume large amounts of energy, much of it lost in ways that stay invisible without systematic measurement. Where exactly do those losses…

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Emotional intelligence coaching research: Dromley study links personality traits to university academic performance

Book Publication

Relationship Between Personality Trait, Emotional Intelligence, and Academic Performance of University Students

Asif, S., Gorakhnath, I., & Sharma, P. · Elementary Education Online, 2021

Personality, emotional intelligence, and academic performance are often studied separately, but this research asks how they relate to one another, and to gender, among university students…

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